Technical and Creative SEO

Hand built, bespoke websites, which, from conception, are geared towards search and optimised to convert



Bespoke

SEO Focussed Websites

Bespoke hand coded websites mean that your keywords are implemented at every appropriate opportunity and at every level.

Optimised Copy

From file, folder and image names...

From file, folder and image names to meta, alt and heading tags, topped off with beautiful optimised copy. Pure, undiluted, search engine friendly - html.

Retrospective SEO

Fluent in HTML and CSS

Being fluent in HTML and CSS, I'm able to retrospectively optimise a site, CMS permitting, from htaccess files to information architecture. Effective onsite optimisation based on extensive keyword research.



Responsive Design

Optimised for Mobile Search

40% of Search on Mobile? No problem. I can retrospectively convert fixed-width sites to responsive, to enable my clients to maximise mobile search opportunities.

Find out More About my Web Development Skills

Inclusive Copy for Robots and Humans

It's not just about writing copy that converts, the copy must attract in the first place. I write web copy that's focussed on search engine robots and human beings.

Short concise sentences, targeting keywords and their variations, while balancing keyword density with readability, to ensure calls to action entice people to action.

Find out More About my Copy Writing Skills

Offsite SEO

Offsite SEO based on intelligent, articulate and varied outreach, co-ordinated with content and PR to build strong backlink profiles, drive traffic and develop brand engagement.



Link Building

I recognise that link building isn't just about improving rankings in the SERP's, effective offsite SEO also improves a brand's perceived importance and value in the market.

I develop backlink profiles from a variety of quality sources, future-proofing my clients' sites from possible Google algorithm changes.

Based on Analysis

As the web becomes more and more noisy, links are harder to come by, so what makes a website linkable? Why should people link to you?

I develop link building campaigns and outreach strategies based on thorough analysis of a site and its competitors linkable assets.

Creative

Asset Poor? No problem, as a creative SEO, I also enjoy developing a site's linkable assets with unique and engaging content strategies.

I create content strategies involving inspirational images, message conveying videos, and engaging articles all co-ordinated with effective outreach to boost traffic and build links.



International SEO

Being fluent in French, I offer specialist SEO services to businesses aiming to exploit English or French speaking markets



Casestudy - Grand Stade

The Context

Grand Stade is a tourist attraction in a globally renowned ski resort which has a cosmopolitan clientele of over 3 million winter visitors.

The Brief

To improve the website’s global visibility and communicate the accessibility and fun nature of the business to encourage tourist participation.

To specifically and effectively target key international markets, improve product awareness and facilitate off-line engagement.

Strategy

Working within the constraints of the original design and build I targeted the following:

  • Bilingual, geographically targeted, keyword research.
  • New site taxonomy based on search demand in both languages.
  • New information architecture differentiating both languages.
  • New site navigation.
  • New bilingual copy to convert site visitors to customers.
  • Clear measurable CTA’s added to each page.
  • Layout changed to aid engagement.
  • Code simplified and optimised for the search engines.
  • Targeted 380% more keywords focussing on two languages.


The Results

Keyword Ranking Improvements

In February 2015, five months after the relaunch, of all search terms targeted:

*Rankings checked on an incognito browser, removing any personal browser preferences, with geographical targeting selected.

#1 on Google - 22%
2 or More Results on Google's 1st Page - 25%
Top 5 Rank on Google - 58%
Google's 1st Page - 85%

Increased Global Visibility

82% More French Visitors
42% More British Visitors
444% More Global Visitors
graph showing race piste's blobal visibility


Improved Metrics

Between Feb 2014 and Feb 2015, the Grand Stade site SEO refresh increased the following metrics by...

147%

Monthly Site Visits

172%

Organic Traffic

73%

Pageviews

444%

Traffic from Around the World

82%

French Traffic

85%

Search Terms on Google's 1st Pg