Content Marketing

Every TWO days we create as much information as we did from the dawn of civilization up until 2003.*

Eric Schmidt - Former CEO of Google

It's Noisy out There

In 2011, there were over one TRILLION pages on the internet and over 2.1 Billion frequent internet users on the Planet.

On a daily basis, more than 30 Billion pieces of content are shared on Facebook. There's so much noise out there and everyone's shouting. So how do you get your message across clearly? How do you stand out from the crowd?

Quite simply - create better quality content than your competitors.

“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.”

Amit Singhal - head of Google's core ranking team

Why Content?

  • 01 Content for SEO

    Content enables you to target more keywords, hit long-tail queries, improve overall site visibility and drive more traffic.

  • 02 Content for Link Building

    Quality content attracts links, links help your website climb the rankings.

    “People visit and link to sites that offer unique and substantial information. So, start developing more content if your site is lacking it.“

    Matt Cutts - Head of Google Webspam

  • 03 For Brand Engagement

    High quality content creates brand awareness and engagement, establishing your site’s authority and developing its reputation, building trust and ‘enhancing the sales proposition’ Malcolm Fried - Quill Content

  • 03 For Interaction

    Engagement improves SEO metrics such as bounce rate, page views, time on site and visitor frequency and recency. Metrics Google takes into account when ranking the quality of your website.

My Content Skills

Content Case Study - Tele Tracks

The Brief

Tele Tracks is a niche winter sports business, delivering telemark ski coaching and holidays in the Alps.

To develop a content strategy co-ordinated with offline marketing efforts, to raise brand awareness, increase brand engagement and drive traffic.


Develop a niche interest site to attract telemark skiing enthusiasts with:

  • Equipment Reviews
  • Fitness Articles
  • Technique Articles
  • Inspirational Stills Photography
  • Coaching Videos
  • Inspirational Videos
  • Video and stills coverage of events

The Results

Keyword Ranking Improvements

of all search terms targeted:

*Rankings checked on an incognito browser, removing any personal browser preferences, with geographical targeting selected.

#1 Ranking on Google
2015 - 55%
2014 - 49%

Top 5 Ranking on Google
2015 - 87%
2014 - 68%

Google's First Page
2015 - 92%
2014 - 81%

Site Improvement Metrics

Thanks to the content strategy, between the 2014-15 the website improved the following metrics by:
Increase in Global Traffic Winter 13/14 - 14/15

Increase in Organic Trafic Jan 14 - Jan 15

Increase in New Visitors Jan 14 - Jan 15

Engagement and Brand Awareness Metrics

Between winter 2013-14 and winter 2014-15, the Tele Tracks site improved the following metrics by...


Increase in Newsletter Signups


Increase in Pageviews


Increase in Returning Visitors


Increase in Referral Traffic


Increase in Direct Traffic


Increased Average Time on Site