Rather than viewing SEO and PPC in competition, I value their mutually beneficial relationship, appreciating the symbiosis that exists between both channels.
I embrace both SEO and PPC as complimentary channels, can implement and integrate them into a holistic search marketing strategy, while seeing the bigger picture placing them within an overall online marketing plan.
Like many business managers, I love PPC’s measurability, flexibility and instant impact.
I enjoy the challenge of writing compelling Ad copy, enticing people to action with severely restricted character limits.
I approach split testing as fundamental to any PPC campaign. Writing concise Ad copy which balances keywords, features, benefits and CTA’s, to progressively increase CTR, decrease CPC and increase ROI.
The Art of SEO
A prominent paid Ad on the same search engine results page, makes a no.1 organic listing receive 20% more clicks
Search Synergy Report - March 2007
Running an integrated natural and paid search campaign leads to improved online performance over running either a natural search or paid search campaign alone.
Google AdWords campaign to advertise various region wide employment opportunities for a specialist medical services business.
Create various location specific Ad campaigns targeting very specialised skill sets. This required:
Regular split testing significantly improved CTR across most of the 26 Ad groups. The relatively strong CTR’s were responsible for the Campaigns’ high quality score, meaning that my clients paid less for their clicks.
Over time, I managed to achieve fewer impressions while maintaining relatively consistent clicks which improved click through rates and therefore reduced cost per click.
Regular monitoring and control and strategic Ad split testing enabled me to target the niche markets more specifically, thereby increasing ROI.
SEO | Development | Copy | Photography | Video | Graphics | by me.
If you'd like to work with me, please get in touch.
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